Jeffrey Carl's Resume
Innovative tech marketing pro with MBA & 10+ years of wireless and wireline telecom experience with strong record of results in strategic marketing, product marketing/management and communications for government, business & consumer markets
Professional Experience
Senior Marketing Manager, Government Solutions - Wireless, AT&T 2007 - Present
- Lead line of business marketing initiatives, business development and new product offers for AT&T wireless government segment with $2 billion in annual sales
- Responsible for external strategic communications including speakerships, analyst briefings and contributed articles
- Lead cross-functional teams to bring diverse products to market ranging from complex resale/integration solutions and wireless software application introductions to government secure communications systems
- Work with strategic partners on major marketing initiatives including Microsoft, Research In Motion, Cisco, Motorola, Panasonic and General Dynamics
- Present industry solutions briefs, AT&T value proposition and market-tailored messaging to C-level customers, key partners and media/analysts
- Synthesize market analysis and industry trends to develop thought leadership messaging and strategic plan to establish AT&T with visionary reputation in industry
Director of Marketing, Spacenet 2002 - 2007
- Developed, directed and executed marketing strategy, product marketing, channel development, lead generation and media/analyst relations activities for Fortune 500/business, government and consumer market segments at $100M subsidiary of public company
- Led cross-functional team effort to build industry vertical-specific solution sales capability, channels, messaging and sales practice
- Represented company as industry speaker, spokesperson and contributed articles author
- Oversaw three major branding/messaging campaigns including one strategic realignment, one acquisition and a joint product launch with Cisco Systems
- Directed advertising and direct marketing campaigns in re-launch of satellite broadband productline resulting in 35% sales increase in first full quarter
- Chosen by senior executive team to lead product development and marketing for strategic project to significantly increase company's addressable market
- Managed product marketing and marketing communications for Goldman Sachs-funded startup delivering telecom services to US and international customers
- Completed successful marketing integration and rebranding effort after acquisition of major ISP
- Developed from scratch marketing plans, collateral and CRM/customer acquisition efforts resulting in rapid market presence development
- Led marketing & business development team for ServInt as it grew from a ten-person webhosting startup to a 100-person ISP offering services in eight markets (business & consumer)
- Directed new product, branding/partner and marketing communications efforts
- Launched and managed free service program for non-profit organizations to generate positive publicity
Related Experience
- Former monthly columnist on Open Source software for major ISP industry magazine Boardwatch and contributor to CLEC Magazine, Web Hosting Magazine, BSD Daemon News, Integrated Solutions and SatMagazine
- Media panelist/speaker at Networld+InterOp, ISPcon, FCC Wireless Forum, GDC4S Information Assurance 2008, Satellite 2007, SIA DoD Satcom Conference, DSLcon, CLEC Expo, ISPcon Australia and others
- Desk editor/reporter for Richmond Times-Dispatch Broadcast News Service, 1995-1996
Education
- Master of Business Administration, 2005 University of Maryland, University College (3.94 GPA)
- Bachelor of Arts, 1995 (Major: journalism) University of Richmond (3.1 GPA)
- Russian and French language experience
